Unlock a new profit vertical in your business, without touching what’s already running.

Your audience is already worth more than it’s making you.

A revenue stream 100% independent from your current business that strengthens it in return.

One channel, one funnel, one ceiling

Most businesses run on a single channel: Instagram, ads, cold email. One funnel, one mechanic: lead, follow-up, sale. It works, until it plateaus.

That plateau is exactly where a new, independent profit vertical kicks in: more sales on what you already sell, plus new revenue through affiliate offers and new products.

It also builds a daily relationship with your audience through emails people genuinely want to read and re-read, and gives you a more direct channel for conversion and monetization with your prospects.

What we build, step by step

We build a new, independent profit vertical, designed to run without you, and to keep running even if your main business slows down.

Customer avatar

We pinpoint exactly who your audience is, what they really want, and where the value is that they’re not giving you yet.

Branding & landing page

We design the concept, tone, and signup page for the newsletter, built to capture and convert.

Launch on your existing audience

Whether they’re already on an email list or spread across Instagram and other channels, we structure the migration and launch sequence, respecting your existing subscribers.

Advanced monetization

Once the first sales are unlocked on your existing offer, we identify how to capture more value from that audience: affiliate offers, new products, new partnerships.

Trusted by

Who writes your emails

Nicolas Guthauser

Direct Response Copywriter & Founder, Elpis Propaganda

Trained on the standards of the world’s biggest direct response companies, before founding Elpis Propaganda to apply that method to businesses that have an audience but not yet the infrastructure to monetize it properly.

Agora Financial, Copywriter (2022-2023)

The world’s largest direct response company, $2B/year in revenue

Sales letters, full campaigns and email sequences for financial newsletters. $270,000 generated with long-form sales letters, in 3 months, on roughly 45,000 leads (841 orders).

E.E. Erised, Co-Founder (2023-2024)

Co-founded 50/50 with a 9-figure copywriter

Full copywriting, funnel building, Meta Ads media buying, affiliate and customer service management. $1 spent on ads → $3 generated in revenue, +22% ad click-through rate, 50% conversion rate on bump offers.

Elpis Propaganda, Founder (2025-Present)

One constant goal: make your audience want to read the next email, and strengthen the relationship with every send.

Our 3 ways to collaborate

The model that fits you depends on the size of your audience and how you prefer to invest. We figure it out together on a call, nothing is set until we’ve seen your situation.

Revenue share

We run 100% of the newsletter, from customer avatar to monetization. You do nothing, we split what’s generated.

From $0 upfront, 50% of profits

You keep all the profit

You pay for each deliverable, you keep 100% of the revenue the newsletter generates. Built for already-established businesses.

From $3,000

Fully turnkey system

We build everything, including the system that writes your emails for you, and train you to run it yourself.

From $36,000

Twenty minutes is enough to find out if your business is a fit to unlock this new profit vertical.

Book my call

Elpis Propaganda | elpispropaganda.com